For over 100 years L’Oréal Professionnel have produced premier hair colour and styling products. Today L’Oréal Professionnel is at the forefront of hair care technology, along with developing industry leading hair colouring products and techniques.
The Majirel hair colouring system offers a rich, permanent hair dye which provides perfect coverage of grey hair.
With over 100 shades, Majirel provides colourists the capability to create exactly the colour you are looking for.
Majirel treats the entirety of the hair fibre with conditioning active ingredients: Ionène G and Incell to strengthen and reinforce the hair by reaching the surface, cortex and cuticle.
The result is hair, which is healthier and stronger from the inside, which stays soft and supple to the touch.
Inoa is a luxurious, ammonia-free hair colour, powered by oil.
It’s unique patented Oil Delivery system technology gives high impact colour with up to 48% shinier results and optimal scalp comfort.
Dia color is an alkaline demi-permanent gloss colour with no ammonia.
The portfolio includes 100% true-to-tone natural reflects.
It provides 3x more shine and enhances hair vibrancy.
The end of dull hair is here.
Our first acidic tone-on-tone colour creates glossy luminous looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away.
Ideal for previously coloured or weakened hair or even for those that just want to add a subtle richness or gloss to their natural hair colour.
Did light is great for offering a colour refresh to top up the vibrancy of your colour in between your usual permanent colour services.
The fast development also makes it ideal for those with busy lives and who are short of time.
Serie Expert has been delivering professional haircare solutions since 2000, with exclusive formulas and active ingredients for all hair needs. Serie Expert continues to reinvent itself and turns a new page in its history!
Each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, as well as the different needs and desires of each person. Talk to one of our stylists for advice on the perfect range for your hair.
Discover the new TECNI.ART range, an iconic styling range loved by professionals. The new range has been co-developed by hair stylists for hair stylists, to meet their every need. Bring out the artist within and play with your hair with our TECNI.ART hair styling products.
