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For over 100 years L’Oréal Professionnel have produced premier hair colour and styling products. Today L’Oréal Professionnel is at the forefront of hair care technology, along with developing industry leading hair colouring products and techniques.

L’Oréal Professionnel permanent colour range


The Majirel hair colouring system offers a rich, permanent hair dye which provides perfect coverage of grey hair. With the expertise of your hair colourist and an in-depth colour consultation you can achieve your perfect shade. With over 100 shades, Majirel provides our colourists the capability to create exactly the colour you are looking for. Majirel treats the entirety of the hair fibre with conditioning active ingredients: Ionène G and Incell to strengthen and reinforce the hair by reaching the surface, cortex and cuticle. The result is hair, which is healthier and stronger from the inside, which stays soft and supple to the touch.


Inoa is a luxurious, Ammonia-free hair colour, powered by oil. It’s unique patented Oil Delivery system technology gives high impact colour with up to 48% shinier results and optimal scalp comfort.

L’Oréal Professionnel semi-permanent tone-on-tone hair colour range

Dia Richesse

A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Wondering how to cover grey hair? This is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy. Not looking for a drastic change? Why not try a clear gloss for a dazzling reflective high shine finish?

Dia Light

Our first acidic tone-on-tone colour creates glossy luminous looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away. Ideal for previously coloured or weakened hair or even for those that just want to add a subtle richness or gloss to their natural hair colour. DIA Light is great for offering a colour refresh to top up the vibrancy of your colour in between your usual permanent colour services. The fast development also makes it ideal for those with busy lives and who are short of time. With the technology of DIA Light, your hairdresser will be able to create a truly personalised colour, tailored to you.

L’Oréal Professionnel home care regime

Serie Expert

Serie Expert has been delivering professional haircare solutions since 2000, with exclusive formulas and active ingredients for all hair needs. Serie Expert continues to reinvent itself and turns a new page in its history! New redesigned packaging that is more premium and environmentally friendly. We used the opportunity to improve its environmental footprint more environmentally friendly packaging and reusable dispensers. Over 50 tons of plastic is saved every year. Each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, as well as the different needs and desires of each person. Talk to one of our stylists for advice on the perfect range for your hair. 

L’Oréal Professionnel Tecni Art

Discover the new TECNI.ART range, an iconic styling range loved by professionals. The new range has been co-developed by hair stylists for hair stylists, to meet their every need. Bring out the artist within and play with your hair with our TECNI.ART hair styling products. Discover the full range at Luke Anderson Hairdressing that will complete any styling regime.