Its humble beginnings started in a California garage, and since 2014 has grown exponentially to include millions of fans worldwide. Our patented technology is continuously changing what is possible for hair! The ingredient that changed it all. Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in colour & care. Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
Our hair contains millions of disulfide bonds.
These disulfide bonds give hair its structure, strength and stability. When disulfide bonds are broken, it results in damage. OLAPLEX restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate. Once all the hair bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair.
